Your reps lose two days a week to the CRM. Get them back.

A white paper for revenue leaders on why every CRM disappoints, why data hygiene initiatives always fail, and what replaces the thirty-year-old compromise underneath it all.

The CRM was never a good idea. It was the best idea available. That constraint is gone.

What’s inside

  • The data-entry tax, computed for your team. Nearly two admin days per rep per week is roughly $60,000 per rep, per year — about $1.5M across a 25-rep organization.
  • Record, Intelligence, Execution. The three systems your CRM conflates into one acronym — and why separating them reorganizes the entire problem.
  • The five fixes that don’t fix it. Mandatory fields, comp-tied hygiene, ops policing, cleanup sprints, and switching CRMs — why each one fails the same structural way.
  • The accuracy loop. Why CRM data rots at roughly 2 percent a month, why humans can never out-type the decay, and how autonomous capture turns accuracy into a property instead of a policy.

Shawn Ennis runs go-to-market for two companies at once, and for the first time in a 25-year sales career his CRM is accurate — because no human maintains it. He previously founded Assure1, acquired by Oracle in 2021, and holds 12 patents in enterprise technology.

Get the white paper

Download CRM Sucks WP

We’ll email you the paper and nothing you didn’t ask for. No spam, unsubscribe anytime.