Free White Paper

Your trade is safe from AI. Your business isn’t.

Nobody is automating a couch up three flights of stairs. Somebody is already automating the phone call that books it — and it’s the operator down the road, not a robot.

What’s inside

  • Why 30% of US workers show zero measured AI exposure — and why that protects your trade but not the business built on it.
  • The internet precedent: it never took a plumbing job, yet 75% of its economic value went to traditional companies, not tech firms.
  • The three rungs every service business climbs — a man and a truck, people and trucks, contracts and tie-ins — and the one constraint that stalls each.
  • The hiring math: what a business-development and a marketing hire actually cost, and what changes when the pair runs $35,000 instead of $140,000.

Written by Shawn Ennis, who runs two companies on the approach in this paper and started out cleaning bathrooms and pulling pallets at a grocery store in Alabama. Before that, he founded a company he sold to Oracle in 2021.

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